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Lezyne was founded on march 1St, 2007, by industry icon micki kozuschek and other industry partners. A former professional triathlete, kozuschek is native to Germany. In the Prime of his athletic career, kozuschek began max cycles and brought affordable, high-quality bicycles and clothing to the German market. Shortly after moving to the USA, kozuschek founded truvativ, which grew to become a leading manufacturer of OEM and aftermarket cycling components. In 2004, kozuschek sold truvativ to SRAM and began a two-year break from the cycling industry to focus on building his dream home and spending time with his family.